Archive for tag e-commerce

AR and VR in E-commerce: Best Practices and Use Cases

Online shoppers can rejoice as technologies of virtual reality and augmented reality are revolutionizing the way we e-shop. With AR and VR in e-commerce, the rules of the game stay the same but experiences and benefits advance for both sellers and buyers. Researchers claim that by the year 2018, there will be 200 million of AR and VR users in the world. This is a big market, and online businesses should start thinking about how to harness it today to become trend-setters tomorrow. Digi-Capital forecasts that by 2020 the volume of the augmented and virtual reality market will grow to $120 bln. E-commerce will take up to 30% of it. And while it’s too soon to talk about virtual commerce (v-commerce) as a reality, embracing the offerings of VR and AR is the first step to an immersive, futuristic online shopping experience.

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