Our own experiences with offshore service companies were not always positive because of complexity. Working with people from very different cultures, such as India and China, in a different time zone with other legal systems, indistinct ethical framework, and a big staff turnover make many customers come back on their decisions. Very often, there was a lack of the “yes is yes, no is no” principle. Therefore, we looked for a simple model with a very low participation barrier, high comfort, and flexibility.