Top 9 IT Trends in Travel Industry 2020
Over the past decade, we have witnessed a strong wave of digital disruption in the travel industry. IT has conspicuously intertangled itself in every atom of the tourism landscape—and even as we approach a new decade—this pace of change in and outside the travel industry is not showing any signs of slowing down.
From the very first step of scouring the Internet for destinations to booking and vacationing, technology has become an inevitable requirement of every traveler’s journey. But, how exactly is technology going to impact the travel industry in 2020?
Read on to discover the top 9 IT Trends in Travel Industry that will shape the way we travel in 2020!
The potential of recognition technology has only been witnessed in fiction movies over the past years. However, today, it’s a reality. Many top innovative hotels are already implementing recognition tech to allow access to their rooms via fingerprint and semi-contactless check-outs. These technologies make interactions seamless and remove friction from purchases. The recognition technology kit comprises of mainly of biometric scanners, to clarify —retina scanning, facial recognition, and fingerprint recognition.
Internet of Things (IoT)
The Internet of Things—which involves mutual connectivity between everyday devices through the Internet—certainly has its own reserved spot in the travel industry. Some of the top-notch hotels and travel organizations have already started implementing IoT.
Leveraging IoT, travelers can now install sensors on their luggage to alert them when they pass by. Hotels have also adopted IoT, enabling their guests to control everything from the lights to the heaters and air conditioning using just one device.
Apart from better serving the customer, IoT can also help hoteliers by quickly identifying and responding to room maintenance issues such as a burst pipe, fire, among others. This is just the beginning; experts predict even more applications of this revolutionary technology in the travel industry.
This fancy word simply means enormous data-sets that cannot be processed using traditional tools. In today’s digital age, it’s easy for every company, including tourism organizations, to collect information from their customers and prospective clients. Moreover, leading travel organizations leverage this data to improve personalization and make the perfect adjustments for their clients.
A typical application of big data is in yield management, whereby hoteliers can take advantage of big data to maximize their revenue. By staying current with big data, hoteliers can sell to the right customer at the right time and at the right rate. Often, they use previous occupancy rates and trends, among other indicators, to better predict levels of demand. If they can accurately forecast this demand, consequently it becomes easy to optimize pricing and promotional strategies.
The rewards for organizations that leverage big data are game-changing. Above all, big data allows them to understand their customers better and target them more effectively and profitably.
There is literally an app for everything nowadays. It’s no wonder why the travel industry is taking advantage of mobile applications by storm. Mobile apps not only simplify the booking and reservation process. When coupled with IoT, they also enable hotel guests to control room appliances from the comfort of their mobile phones.
By taking advantage of big data such as the user’s location and preferences, hoteliers can keep track of their customers individually and provide personalized experiences to each customer.
As of late, there have been significant steps in the application of artificial intelligence in our everyday lives. As with other industries, AI is mainly making a major impact on the travel industry’s customer service. Artificial intelligence can accurately and continuously sort through data, draft conclusions associated with customer satisfaction, and even effectively monitor inventories. Hotels that implement AI can respond to their customers faster and efficiently using intelligent chatbots.
VR hasn’t fully matured, but we are beginning to see quite a number of its useful applications in the travel industry. For the most part, VR is used for the customers’ entire travel search and booking experience. In the near future, it’s expected to be used for virtual vacations. As you know, sustainability is a major focus for all travel organizations.
From small baby steps over the years to some recent giant steps, blockchain technology is now a reality. Basically, blockchain can be likened to a general ledger that allows easy access to information on transactions between different parties to be stored and distributed over a decentralized, peer-to-peer network.
Moreover, the implementation of blockchain technology in the travel industry will facilitate secure, traceable payments. Furthermore, it will also improve ID authentication methods, simplify customer loyalty projects, track luggage transfers, among other uses.
The use of robots in the travel industry has transitioned from fiction movies to reality in many industries. Today, we see large hotel conglomerates like Hilton already implementing artificially intelligent robots with speech recognition technology in their hotels. In airports, we also see robots being used to detect hidden weapons. Last but not least, there are also robotic luggage bags that can intelligently follow you around the airport or anywhere.
It’s undeniable that social media has changed the gameplay for almost all industries. In the travel industry, on the other hand, we are witnessing airlines like EasyJet offering a unique Look&Book service. Customers can upload a screenshot of an inspiring travel Instagram photo on their app to find the best possible routes for their current location. Users can book the flight instantly from where they are. That is to say, pretty cool, isn’t it?
This is just to mention one app among a thousand other helpful apps for traveling, sightseeing, booking, and apps that can show you available parking spots, queues in airports.
For organizations operating in the tourism industry, staying current with the latest travel technology trends is non-negotiable. 2020 may only be a few days away, but the pace of change in and outside the travel industry is faster than ever. And with a soaring number of new technologies and innovations in the travel industry, we can only expect this trend to keep skyrocketing.
As a result, the competition in the travel industry is growing more stiff by the day. Implement the above technologies in your organizations to set yourself up for success. Thus, bear in mind these Top 9 IT Trends in Travel Industry 2020. And stay on the same page with your competitors.
Keeping up with the above trends will not only enable travel companies to provide great experiences to their customers, but it will also enable them to optimize revenue management and boost the overall performance of the business.