How to Capitalize on the Top 5 eCommerce Trends in 2020
Revolutionary and successful businesses you see today—from Lyft and Uber to HomeAway and Airbnb were all started by entrepreneurs with an ability to foresee a potential trend before everyone else did. Do you want to be the next big thing?
The five trends below will undoubtedly take your eCommerce business to the next level. Of course, you don’t have to implement all of them at once and possibly stunt max out your budget. Prioritize the ones that perfectly fit your business model.
We’ll get down to the brass tacks. We could rhapsodize about how the eCommerce landscape has evolved over the years or bombard you with some scary statistics like other blogs do, BUT at the end of the day, what you really care about is the current state of eCommerce, where it is going, and how YOU can get one step ahead, right?
If you answered yes, this article is tailor-made for you. Read on!
Environmentally Mindful eCommerce brands are gaining a competitive edge.
With Greta Thunberg and the other young millennials making a strong stance against climatic and environmental damage, today’s consumers are now far more conscious about their environmental impact. While some of them cannot go ahead and join the protests and marches, they want to support businesses that are doing their best to reduce carbon footprints. A recent study showed that 87% of consumers agree that they are more prone to buy a product if the brand offers them a social or environmental benefit.
What you should do
- Use recycled or biodegradable materials
To reduce shipping waste, you can use bio-friendly packaging materials such as bubble wrap, paper and cardboard, corn starch, and biodegradable plastic. Some eCommerce brands are even finding creative ways to avoid the plastic bubble wraps by providing their products wrapped in branded clothes, like socks or a handkerchief. One typical example of such a brand is Banish Skin Care.
Another typical example of a company that’s dedicated to sustainability is Tentree. This unique clothing brand is increasingly gaining a lot of popularity for its distinct business model: for every item purchased, the company plants one tree in different parts of the globe.
- Support social causes
Besides the above environmental efforts, you can also donate a portion of your profits to charitable causes. Even simply employing local workers can make an impact. Brilliant Earth, a highly successful diamond company, uses recycled precious metals, and from its net profits, it gives away 5% to charities that assist communities where it’s operating. Many eCommerce brands are seeing significant boosts in their revenue by simply paying attention to social causes.
Shopping through social media is taking over
Gone are the days when social media was just for shares, likes, and cute cat pictures. Today, many social media platforms like Instagram, Facebook, and Twitter, among many others, have become semi-search engines of their own. Over 55% of people who shop online admit that they have bought products directly through a brand’s social media post.
Now it only takes a few clicks to buy a product through social media. This increases the chances of converting customers who see your advertising on their social media.
What to do
- Make the most of social media platforms
You need to up your social media strategy. First, you should check if your social media account is up to date and has all the features required to provide a seamless eCommerce experience. You want to be sure that when a customer comes across your advertising posts, they proceed to buy the product without a hassle.
Mobile will be More Important than Ever
Mobile devices are slowly but surely becoming the standard de facto for browsing the internet, thanks to a host of technological advances that make it easier for people to shop on their phones. Experts predict that m-commerce will reach $284 billion, or 45% of the total U.S. e-commerce market, by 2020.
Is your website built to cater to mobile shoppers? If not, you are effectively cutting your eCommerce performance potential in half. As a seller, mobile commerce facilitates quicker conversions and sales—and for buyers, it means convenience. Research has shown that 70% of mobile searches result in an action within one hour of the search.
If your store is not optimized for mobile, you are missing out on a great big!. Yes, no more excuses. Here, we’ve made it easy for you.
What to do
- Get Responsive
At least once in your life, you have been to an unresponsive website, and you know how frustrating it can be. A research conducted by Google has shown that 61% of online shoppers will quickly leave a site if they are having a hard time finding what they’re looking for and 67% are more likely to buy if the site is mobile-friendly
- Go Simple
A responsive website is great, but it’s not everything. Gone are the days when sophistication was cool. Today’s consumers have a lot going on in their ever-busy lives, and it’s unlikely that they’ll spend their time trying to figure out your website. Thus your main goal should be to remove any barriers or bureaucratic processes in your customer’s buying journey.
- Get Secure
The one thing your customer cares about is their security. While m-commerce presents significant advantages for both parties, sellers often find it challenging to strike a balance between providing a quick and seamless checkout experience without compromising on the security. Today there are several eCommerce platforms and tools you can take advantage of to facilitate secure and reliable payment services. Implement features like 3DSecure authentication, AVS checks, among many others, to ensure your customers’ utmost security and gain their trust.
Personalization is the new cool
Today’s consumers want things their way. According to Bazaarvoice, well, over 50% of consumers confirm that they prefer a personalized online experience. Brands that create personalized customer experiences have seen at least a 10% boost in their revenue. This is because consumers feel noticed and more connected to the brands. It also generally simplifies the online shopping experience for the buyer.
What to do
- Personalized emails
With so much spamming going on, it only takes a personalized email to really grasp the attention of your consumers. By providing customized emails, your customers will appreciate your specific effort and take action. This significantly strengthens the bond with your customers.
- Relevant discounts
One of the most common misconceptions among eCommerce brands is the assumption that every consumer loves discounts. Discounts only matter to the customer if they are related. Rather than bombarding every consumer with the same discounts, you could personalize the discounts for returning customers.
Voice search optimization
According to current statistics, well over 50% of searches will be voice search by the end of this year. Experts also predict that by 2022, a whopping 55% of consumers would be making purchases by voice. With devices like Amazon Echo, Apple Homepod, and Google Home becoming the standard in almost every home, this trend can only be expected to increase.
What to do
Thus one of the essential eCommerce trends you should grasp as a consumer in 2020.
- Focus on long-tail keywords
Voice search is more conversational. Therefore, to optimize your website for voice search, you should focus on long-tail keywords users are most likely to search for. For instance, instead of typing “Bluetooth speaker,” shoppers might ask, “What are the best Bluetooth speakers for outdoors?” or “Does Apple Homepod work with non-Apple devices?”
You are ready! [ OR Now What?]
The ball is now in your court. It’s time to act!
In 2020 and beyond, brands that are winning are the ones that recognize these trends and find ways to quickly incorporate and implement them into their business models and practices.
Most importantly, whichever eCommerce trend you choose to pursue in 2020, only do so with the intent of giving your customers a seamless and engaging shopping experience—not for the hype.
While most of the above trends will provide significant value for your business, others might be a bit off with your particular audience, or the cost might be too much for your business to maintain a reasonable ROI. Thus it’s important to put some thought into these trends before you start working on them. All the best!
Before you go, tell us which trends caught your attention and how you intend to try them out?